Opioid Use Disorder (OUD) is a crisis affecting families and communities across the country, and Charleston is no exception. The city of Charleston and the Charleston Police Department are launching Recovery is a Reality, a public awareness campaign designed to educate residents on the dangers of opioid misuse, reduce overdose incidents, and connect those in need with life-saving resources.
This initiative is a community effort, partnering with local residents who have been directly impacted by the power and dangers of OUD. Their stories emphasize a critical truth: OUD does not discriminate. It can affect anyone, regardless of background, socioeconomic status, or personal history. Through compelling public service announcements, community partnerships, and accessible information, this initiative aims to break down stigma, spread awareness, and empower Charleston with knowledge and support.
In this PSA, Dr. Alan Shao recounts his son Alan’s path through opioid addiction and a fatal fentanyl overdose while offering clear lessons for families and communities. He addresses stigma, the realities of relapse, practical steps for parents, and why he partnered with the Charleston Police Department to turn grief into prevention. Viewers leave with concrete actions: talk sooner, know your child’s peers, and keep Narcan on hand, along with resources for help and healing.